Animation & Motion Graphics

Animation & Motion Graphics

Motion graphics takes graphic design that would be otherwise static and gives it animation and movement, usually without following a specific narrative.

Want the bars in your graph to rise up for some extra visual flair? That’s motion graphics.

Want the logo on your website to spin around? That’s motion graphics.     

Want to animate characters to bring a children’s fairy tale to life? That’s actually not motion graphics. It’s a completely different type of animation.

Whether or not there’s a “story” being told is a big determining factor in deciding if you’re dealing with motion graphics or animation. Motion graphics animation usually features shapes, objects or text that are being set in motion.

Why bother with motion graphics instead of a much cheaper, static infographic?

Animation is the broader umbrella term that motion graphics falls under. Animation has a history dating back more than 100 years.         ( History Check;   )

Any technique that makes static objects or images move is animation—whether it’s hand-drawn cartoons, CGI, anime, claymation or motion graphics. These categories are not mutually exclusive. Most motion graphics are done with CGI, but you could theoretically do hand-drawn motion graphics as well.

What separates motion graphics from other types of animation (at least in terms of marketing videos) is content. Motion graphics are typically associated with setting abstract objects, text and other graphic design elements in motion. Bringing a graph, infographic or web design to life using movement is broadly speaking “animation,” but more specifically, it’s a type of animation that’s called motion graphics.

In contrast, animation as a specific art form focuses more on cinematic effects and storytelling techniques to craft a narrative.